This is the final logo for Freshline Moto Adventure Club. Here I’ll let you guys see the finished logo, the alternative logo format, and the initial draft pages.
The idea was to incorporate “FLMC” somehow into a design where it looked like a sun coming up over a mountain pass. And, of course, with a dirt-bike-style wheel encircling the whole thing. I think the final version definitely suggests that, but I personally always like seeing early concept drafts, so I thought I’d share.
This is most likely the first logo I’ve designed that didn’t have a physical drawing for the initial design, and was entirely designed from the ground up in Illustrator. Perhaps… progress…?
The church I attend has six Core Values that they associate with successful, thriving community (based on scripture references). I have created a set of desktop backgrounds that could cycle on my own desktop, reminding me of those principles and helping me memorize the verses attached to each one. These were not commissioned and are otherwise unaffiliated with my church in any kind of legal sense, but if they’re helpful for you, by all means, help yourself.
All images were sourced from Unsplash, a source of “alternative”, free stock images that I value highly. Fonts are BalboaPlus for the Values, Coronet LT Std for the verses, and Minion Pro for the large numerals.
A redesign pitch I submitted for QuickWay Manufacturing, which was unfortunately rejected in favor of another look and feel altogether (and a spelling change as well – public opinion is fickle). I rather liked the vintage feel. Ah, well, on to new things!
This is an unused logo design for Salta Pipe Co. based out of Abilene, TX. After these lion-themed drafts were completed, the company decided on a different direction, and the end result of that redesign is their current logo.
Despite that, I enjoyed the lion/pipe combination, and thought the initial designs at least deserved a little time in the sun.
One of my forays into package design. It doesn’t happen often, but I always enjoy making pretty little boxes that are functional as well. This particular design was actually a humorous misunderstanding, in that I wasn’t really supposed to do a package design for them in the first place … and so it is another unpaid, unused design, which is really a bummer, as I was looking forward to seeing it in person.
Since the physical box never saw the light of day, I made a mockup of it in Photoshop instead. That 3D extrusion model portion of Photoshop is so much more powerful than I thought it would be.
What they had me do instead of the package turned out to be a brochure design to market their nasal spray (in a considerably less fancy packaging – ah, not that I’m biased, of course). This was the final version of the resulting trifold brochure.
A few pages from the Lookbook I designed for Runway Seven‘s Fall 2015 publication. Using the photography of the skilled Scott Delony (his current pursuit is Kaleidoscope Media Ministries, go check it out) and the stellar creative direction of Chelsea Umberger at Simple + Clean Marketing Agency, this has been one of my favorite projects to work on.
I’m especially proud of how the centerfold image came out. Centerfolds are always sexy.
It’s now live online at Runway Seven’s website.
Thanks for dropping by!
The final version of the logo, icon, and branding for Shaded Peacock, a furniture refinishing and retail company run by a friend of mine.
A new series of posters I designed for a potential viral marketing campaign for Academic HealthPlans in Grapevine, TX. Currently unused, but I rather liked how they turned out.