This is the final logo for Freshline Moto Adventure Club. Here I’ll let you guys see the finished logo, the alternative logo format, and the initial draft pages.
The idea was to incorporate “FLMC” somehow into a design where it looked like a sun coming up over a mountain pass. And, of course, with a dirt-bike-style wheel encircling the whole thing. I think the final version definitely suggests that, but I personally always like seeing early concept drafts, so I thought I’d share.
This is most likely the first logo I’ve designed that didn’t have a physical drawing for the initial design, and was entirely designed from the ground up in Illustrator. Perhaps… progress…?