This one was tricky. There were several different directions we went in before finally landing on our end result. But fortunately, Uncorked Canvas is a company run by some truly lovely people, so even several drafts later it was still a pleasure working with them.
This is the final logo for Freshline Moto Adventure Club. Here I’ll let you guys see the finished logo, the alternative logo format, and the initial draft pages.
The idea was to incorporate “FLMC” somehow into a design where it looked like a sun coming up over a mountain pass. And, of course, with a dirt-bike-style wheel encircling the whole thing. I think the final version definitely suggests that, but I personally always like seeing early concept drafts, so I thought I’d share.
This is most likely the first logo I’ve designed that didn’t have a physical drawing for the initial design, and was entirely designed from the ground up in Illustrator. Perhaps… progress…?
Working with transparency is a fun way to get yourself into trouble with a logo. If you do transparency at all, it needs to be simple, easy to visually understand, and still work with a variety of values.
I like how this one turned out. I had to go through a few drafts before landing on something I liked, but sometimes the result is worth the extra effort to bring your idea to life.
A redesign pitch I submitted for QuickWay Manufacturing, which was unfortunately rejected in favor of another look and feel altogether (and a spelling change as well – public opinion is fickle). I rather liked the vintage feel. Ah, well, on to new things!